Iranian Migrants’ Perceptions of Turkish and Iranian Culture: A Comparative Analysis with ZMET Technique

This study aims to determine the perceptions of culture and communication in social life Iran Türkiye. In study, prominent aspects how Iranian migrants experience were examined. Furthermore, it was endeavored ascertain most important issues Turkish for migrants. this context, who reside Türkiye reached by using Snowball Sampling method, Zaltman’s ZMET Technique used study. According technique, in-depth interviews made with 10 The contents transferred a virtual environment as text, specific codes determined via content analysis. As result analysis, consensus map created. Consequently, observed that associated Nowruz festival, family, dishes desserts, historical symbols, religious symbols they described through Atatürk, flag, city, life. participants mentioned is global war therefore, depicted country mostly color red. cultural colors red, blue, green, beige emphasized